Commodify my grass and everything else.
Every once in a while we gain a glimpse of how things might work in a fully privatized
society.
When it occurs, like a flash of light in the darkness, we should take notice, try to understand
its source and seek ways to make the flash the norm to light up the world.
And so it happened with my yard this week – yes, I'm part of the whole American
fetish for recreating English manor estates in miniature in our front yards, a legacy
left by our former colonial owners whose rule we pretend to have thrown off 225 years ago.
But this legacy of serfdom still oppresses us in a self-imposed way through our tendency
to want large lawns of green grass that grows for no particular purpose in our front and
backyards that also exist for no particular purpose. And so we try to keep them up, we
mow them, we water them, we try to keep the weeds away with fertilizers about which we
know nothing. When I'm at the hardware store, I'm asked to choose between 5, 40, 10, 10,
10-10-10, 40-15-30, and 0-40-15, and I have no idea what all this means, so I do the next
best thing – I go for packaging and promotion.
This stuff claims to make my yard healthy and green, and that's what I want, but wait,
the next one claims the same.
Oh wait, here's one that also controls the following 42 weeds, and surely my weeds are
on this list, but how can I know for sure?
Once I took a sprig of weed into the store and asked, what is this?
The guy said he didn't recognize it.
Well, how can I control it if even the experts don't recognize it?
Then there's this whole pre-emergence slash post-emergence issue.
One bag of fertilizer says that I better use this stuff before the weeds grow.
So now I feel like a slacker because my weeds are already growing.
And anyway, how are you supposed to know that you have a weed problem until they grow?
Am I supposed to be some kind of soil tester with a laboratory in the basement?
This guy happened to mention to me over dinner that he uses a company called True Green,
and sure enough, there is such a company.
It takes care of all these issues for you.
The slogan of the company is, go greener, but it is obviously a hilarious play on words.
We aren't talking environmentalism here.
The company was formerly known as Chemlawn, but then public opinion was browbeaten into
into hating chemicals – hence true green – same as sugar smacks – was transformed
into honey smacks when public opinion turned against sugar.
In any case, this company struck me as a dream come true – it turns out to be a national
company like McDonald's or CVS with locally owned branches.
I went to the national website and put in my address, and by the time I got home, I
had a full analytical chart stuck in my door.
It turns out that I have a problem with crabgrass, chickweed, bittercress, bahiagrass, dichondra,
wild onion, dallas grass, henbit, buttonweed, nutsedge, spurge, carolina, geranium, poa,
anua, vetch and fire ants!
But fortunately I have no active diseases and the mowing has been good – up with that!
Let's get this – the company says that I need to aerate my yard.
So now, I recall a product I saw in one of those in-flight magazines.
It was a pair of shoes with huge spikes on them.
They were called yard-aeration shoes, with the idea that you strap them on and walk around
your yard poking holes everywhere.
This struck me as something good to do, but that I could actually buy these shoes and
do that seemed completely implausible.
Ever since, I've had the feeling that my yard needed this done, but I had no way to figure
out how to do it.
Well, all problems are solved, thanks to TruGreen, and for a lot less money than one might expect.
Why hadn't I done this years ago?
It's a mystery.
I was somehow under the impression that this was a job for a real man to do.
I mean, what is my life worth if I can't keep up a great-looking yard and impress all my
neighbors with my lordlike control over my domain?
Enough of that, I say.
My grass is a commodity, and it should be properly commodified – its care totally
commercialized.
But it does start one to think about things.
Here we have a national company – and there are probably many others – that is dedicated
to making life's stupidest tasks completely bearable and doable.
Is there anything that private markets can't do?
I'm thinking here of the trash problem.
No, there is no trash nightmare taking place in my town, but there are persistent problems
that drive me crazy over time.
Why didn't the city take my trash?
Oh, I put a box in the clippings bag and I'm not supposed to do that.
Or I put clippings in the official city trash container and I'm not supposed to do that.
Or I put an old chair out on Monday and old chairs are only collected on every second
Wednesday, or I put out limbs from a tree on the second Tuesday of the month and don't
I know that limbs are only collected on the third Thursday of the growing season?
Then there is the water problem.
The city – all governments – are dedicated to making us use less and less of the stuff.
Our toilets don't work, our showers are reduced to a trickle, we are hectored not
to water the grass, our clothes, washers and dishwashers are supposed to run on one gallon
And still, every time there is a spell without rain, we are warned that civilization may
soon come to an end, and the water must be severely rationed, as if it isn't already.
Are we really supposed to believe that private markets can't deliver water to our homes
in a way that is economically rational and consumer-friendly?
Same with electricity, gas, sanitation and everything else.
To modify all these things and we'd see local, regional, national and even global companies
competing to serve us, falling all over each other to bring us exactly what we want at
prices that are low and falling like the prices of computer hardware.
As for mail, this is a no-brainer.
Thank goodness that no local government has decided that lawn care is a public good that
must be provided by quasi-public companies.
I can promise you this – if this were the case, we'd all have a set of aerator shoes
in our closet, and the grass would still be infested with every weed listed above, and
then some, including untold diseases.
Private lawn care – here is the flash in the darkness that shows the way forward.
Commodify yards, commodify water and trash, commodify everything.
Then, and only then, will we become what all Americans secretly dream to become – lords
of our estate in every sense.