WEBVTT

NOTE How to Get What You Want

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One of the fascinating things about life on this planet is that whoever designed it didn't

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arrange for equal distribution of anything. We have natural resources of certain types

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in certain parts of the world and a complete lack of them in other parts. Human abilities

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also are not equally distributed. Some men have a great deal of ability, a great deal

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A few men have very little and I guess there would be some who have none. We have almost

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infinite variation in this planet, and so it works out that for us all to survive and

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to maximize our chances of survival, we have to serve each other. Now this is a concept

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that probably is going to take a little bit of explaining because in talking with businessmen

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Man, and I have talked to a great many of them, they take a sort of a pride in saying

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they are in business for their own profit. And I have a tough time explaining to them

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sometimes that they are the softest-hearted and sometimes the softest-headed people around.

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Because in point of fact, even though it is true, they are certainly engaged in trying

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to make profits for themselves, there is only one way they can do it. And that is by keeping

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in mind constantly that if they're going to make any money, they're going to do it by

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serving other people.

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The people who have the money they want are the people they want to serve.

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And so they've got to constantly concentrate on figuring out a way of providing a good

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or a service or both that other people will voluntarily pay for.

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And they've got to be so good at it that they can provide a good or a service cheaper or

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more better or faster or more conveniently or a combination of these things than the

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person can do it himself.

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Because if they can't do that, well then the person can take care of himself.

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The only way that it would be possible for me to serve you would be for me to get you

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something in a superior way better than you could get it for yourself.

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Otherwise, what good am I?

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So if we are going to serve each other, then we have to understand each other.

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And if we are going to make profits, the only possible way of making a profit is to figure

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out how to help the other fellow better than he can help himself.

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So that's what we try to do in this world if we expect to succeed.

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The person who succeeds and rings up the highest level of profits for himself is simply going

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to be the person who has had the best vision and executed it with the greatest skill relating

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to his service to others. Now, that's a fascinating thing, but that's the way it works. Curiously,

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and I suppose it was Adam Smith that first caught on to this and he used the phrase an

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and Invisible Hand, and talked about it in discussing how marketplace transactions occurred.

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You see, the more the man in business concentrates on making a profit, the more it works out

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that it's almost as though there's an invisible hand that benefits everybody else at the same

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time it benefits the fellow looking for profit. So even if the man is greedy, grasping, selfish,

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and narrow. It doesn't really matter because if he lets those traits dominate his thinking

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then he will not think about other people and if he doesn't he goes broke and it couldn't

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happen to a nicer fellow. If he wants to stay operative then he has to concentrate on what

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the other people want and thus in serving them and serving them with fantastic success

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and Effectiveness then he accumulates a level of success for himself. Now I'd like to give

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you a model to keep in mind at the present time as to how this works. You see, having

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made something in the way of a good or service by virtue of the fact that abilities are not

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equally distributed and raw materials are not equally distributed, nothing is equally

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When we get down to cases, we are going to find stockpiles of goods or services appearing

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in certain places and, in other places, great lacks or great dirts of those same goods or

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services. It is almost as though the whole world could be viewed as a giant ocean with

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with swells and waves and tides and ripples and currents and little rivulets and so on.

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Because in effect that's what happens. Where there are stockpiles of goods or services,

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it's as though you build up a giant wave. And of course, where there isn't such a good

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or service, then you have what appears to be a trough or a depression.

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Now the natural tendency of a free market would be for, well it would be the same tendency

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that you would detect in an ocean. That is, the waves that are high would tend to topple

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over and fill in the troughs that are low. And so in the end the effect would be a completely

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smooth ocean. But if any of you have ever paid any attention to the ocean and watched

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it or seen it even, you are well aware of the fact that the ocean doesn't smooth over

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in the World of Money and Credit in the World of Money and Credit in the World of Money

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the things that have been produced and other people are trying to produce them. It never

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comes out even. The market is always seeking equilibrium, but it never becomes static any

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more than the ocean does. Just as the waves tend to topple into the troughs, so you find

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this action occurring in the market. Where there is a stockpile of goods or services,

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What we could call negative value factors begin to manifest.

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The more we have of a given good or service, the less we value it in each of its units.

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And the less we have of a given good or service, the more we value it.

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Consequently, the people who don't have much begin to clamor for the things they don't

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have.

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And the people who have a lot of it say, well, we'd just soon get rid of some of this.

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We've got too much.

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And the consequence is that this stockpile of surplus tends to move in the direction

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where the demand is highest. The squeaking wheel gets the grease, you see. And the more

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we scream about the things we want, the more those things tend to move toward us because

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when our screams are loud enough they become practical screams. That is, we put money in

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our hands and we say, I'll buy that. Now that's of course an extreme position to think you

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You have to pay for something, but when you really want something bad enough, you'll pay

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for it. And when you're willing to pay for it, then the man who's made it is willing

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to let go of it. And so you find a motion from supply points to demand points. But these

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motions are never constant because as a demand is satisfied, then the supplies on the one

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on the one hand tend to go down and the satisfaction tends to go up and so the demand tapers off

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and the willingness to supply tapers off and it appears to be an equilibrium situation

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except that it never is because other demand factors now appear and so you find that's

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the way the world works. It is always, that is, the entire marketplace is trying to arrive

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live at equilibrium, and it never can and never will because of the various factors

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at work.

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Now, I'd like to give you a model that explains this a little better than I've just done,

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and again, if you've got a pencil and paper, this will help. Draw a fairly good-sized circle

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about, oh, possibly three inches in circumference if you've got that much room on your paper.

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And mark, pretend that it's a world for the moment, and mark a little point for the north

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pole and another one for the south pole, and then put in another point indicating complete

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east and complete west. You can imagine it's a sort of a compass.

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Now I'm going to use those cardinal points on this circle to illustrate the various factors

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that occurs in the process of moving goods and services from a state of non-existence

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first into existence and then ultimately into the hands of the individual who has the highest

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demand for it. So let's take the North Pole there on your drawing and we're going to call

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that the point of investment. Now that's the place where the tools appear.

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In other words, in order to produce anything, whether it's a good or a service, we have

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to begin by coming up with some kind of a tool that will provide the good or service.

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Now whether the tool is intellectual or physical doesn't matter. It always takes an investment.

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And what do we mean by an investment? An investment is simply the taking of the available resources,

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Whatever they may be and concentrating them in the area where you wish to get something done.

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In other words, you could have an investment even under primitive conditions.

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Take a man in a state of nature.

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Just one man.

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He has no clothing, he has no food, he has no tools, he has nothing.

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First, one homo sapien, and he's in a state of nature. And let's suppose that he would

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like to catch a rabbit. Now what does he do? Before he can catch the rabbit, he has to

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make an investment. How does he make an investment? Well, he takes his available resources. Well,

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you say, well, what are they? He apparently doesn't have any. Yes, he does. He has time,

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he has energy, and he has brain power. And if he has enough brain power to figure this

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This out, the first thing he's going to realize is that the rabbit has an advantage over him.

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The rabbit has four legs and he has two, and if he starts out in a direct chase after the

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rabbit, the rabbit's probably going to get away. And he's going to get hungrier and hungrier

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and have less and less energy, and the rabbits will have to move only slower and slower to

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escape him, and he's on the wrong end of the production line. He's not doing it right because

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he isn't making the right kind of an investment. Now if he's smart enough to see this, what

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What he'll do first is he'll try to contrive a tool that will multiply his effectiveness

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in getting the rabbit.

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He'll get a bunch of rocks together so that he can throw stones at the rabbit.

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The flying stone will go faster than he can run, and that way he has a better chance of

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getting rabbits.

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Or he'll devise a sling or a bolo or a spear or a deadfall or possibly a bow and arrow

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or something.

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come up with some better way of trying to catch rabbits. And the better his tool, the

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more his chances are multiplied of getting that rabbit. So the very first action, whether

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we're talking in terms of primitive conditions or whether we're talking in terms of advanced

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conditions such as you would find in our own economy today, the first act is an act of

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investment. You take the available resources, whether they appear in terms of energy or

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Now, moving in a clockwise direction, you go over to the east side of your circle, and

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there at that point, put down the word production. That's where production occurs. This is where

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The great equation mmw equals nr plus he times t has application. Here is where the entrepreneur,

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and that's the fellow that enters the market in an enterprising way, where he puts the factors

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of production together. And the factors of production are always three in number, natural

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resources, human energy and tools. Now the natural resources and the human energy come

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Come in there. But the tools have been created at the prior point on the north side of your

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diagram. Now the tools come down to join the entrepreneur at the point of production. And

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the entrepreneur puts these pieces together in their proper amounts and in their proper

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framework in order to create production of whatever it is he's trying to produce. So

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he is the fellow that puts the N, R and the H, E and the T together the right way at that

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that point. Now the movement goes from the east point of your diagram down to the south.

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This is at the base. And right there put down the word distribution. That's where the effort

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is made by those who have produced to find out where the troughs are so that their surpluses

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will flow into those troughs. And, of course, the deeper the trough, the more the people

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in that area will probably be clamoring for whatever it is that's available in the way

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of a good and service. So that's what you look for there at the distribution point.

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That's at the bottom of your circle. Now, at the west side, you have the point of the

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The retailer and the customer, that's where they come in.

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So here's the way your diagram would look.

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You begin at the top, at the north pole, and that's where investment occurs.

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Then you could draw an arrow, a circular arrow over to the east side and that's where production

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occurs.

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And then there's a circular arrow going down to the south side and that's where distribution

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occurs and then going from there back up to the west side and that's where the customer

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comes in.

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Now, here's what happens.

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In a modern economy, the customer comes in with money and the money comes into the circle

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and it moves exactly the opposite direction from the flow of goods and services.

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So you could put a curved arrow on the inside of your circle indicating that as the customer

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buys the good or service at the retail outlet, he puts in money, some of it is retained by

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the retailer and then the rest of it flows back and then some of it stops off to take

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care of the distributor and the rest of it flows back up and some of it stops off to

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take care of production and then the rest of it flows back up so that the investor can

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get a payment for having made the investment that has made the whole thing possible in

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the first place.

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Now that's the way it works. In other words, you have a three-quarter turn on the outside

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of your circle and then you have a three-quarter return turn on the inside. Goods and services

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flowing in the one direction and money flowing in the other direction. You'll notice that

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in the diagram I've explained there isn't anything, any arrow or any explanation relating

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When a man decides to invest, the reason that he is going to invest is to make a tool that

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will produce something. So there's a logical flow from investment to production. That's

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why you invest. You invest so that you can produce. So, once you've produced, there's

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a logical flow to distribution. The reason you produced was so you could distribute.

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Well, once you get to the distribution point, there's a logical flow to the retail outlet.

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The reason you're distributing is to get it into the hands of customers and the retailer

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is the one that can do that best. Now, once the customer has it, how do you get back to

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of the Investor. That takes a whole new action. You see, the whole economic cycle begins with

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the act of investment and there isn't anything in nature that demands the investment except

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your understanding. The problem is that many people suppose that there is just a natural

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tendency for people to invest. There isn't. There's a natural tendency for people to

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Consume. But why would they want to invest? Actually, they probably wouldn't. Most of

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us don't want to invest. We would like the other fellow to invest. We want to consume.

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We want to use up more and more of what exists. We don't like to put anything back. Isn't

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that, in a sense, what's the matter with our ecology today? Isn't that what's puzzling

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We're cluttering the whole landscape because we're not putting things back.

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We're taking things out because we love to consume.

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But what are we putting back?

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Well, I don't know.

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Unless you have special knowledge in this area, the chances are rather good that you

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We won't have any particular motivation to put anything back. And that's why it's so important, and I know this runs counter to popular belief but I can't help it, the fact is that what is really important is that investors make lots of profits because that's the one thing that might motivate them.

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You see, there is a supposition that actually it is the increase in population that tends

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to make people prosperous. And therefore the more demand you have, which would occur the

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more people you have, the more prosperous you are going to be. But now something's

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got to be wrong with that because if that's really true and if that's all that matters,

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then the most prosperous places in the world today would be those places with the most

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and the highest standard of living because they've got the most people. Is that true?

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Obviously it is not true. So it isn't the numbers of people and the increase in the

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amount of demand that makes for prosperity and a good life. The thing that makes the

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difference is the amount of investment that we have, the amount of capital investment

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that has been made that tends to move into production, that tends to move into distribution,

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that tends to move into the hands of the customers. And that's how it works. So if we're going

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to have a high-level productive economy, what is really important is that nobody interferes

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with the investors. Now of course actually anybody can be an investor. A customer could

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be an investor, a retailer, a distributor, a producer, or a former investor can reinvest.

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There isn't anything to prevent anybody from investing who wishes to.

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Now another factor here that is so kind of cute, I've talked to a lot of young people

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on this point and I suggested to them that investment is very important and they say

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well I'll be glad to invest, in fact I agree, you know, I'd like to invest some of my money

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when the time comes. But of course I can't really do it until my income has increased

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up to such and such a level, and then I take the surplus beyond that and make the investment.

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And you know, I'd like to suggest that that's exactly the wrong way of looking at it. The

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first thing you want to do is invest. The very first. I hear some people saying, you

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ought to pay yourself first. And that's not bad. But I'd like to suggest that even before

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you pay yourself, you pay your environment. The very first expenditure you should have

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out of whatever your income is, is something that you take out of the normal consumptive

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channels and you plow it back in to pay back for some of what you've already gotten.

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Now that would tend to balance both the economy and the ecology, and you might think about

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that. I think it would be extremely helpful. I know of some people who are alive right

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now who began work with as little as $3 a week. And you know something? Out of the $3

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a week wage, they saved a quarter every week and invested it. That's smart. That's smart.

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So it doesn't really make any difference how much you're earning, providing you get the

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regular habit not just of saving, but of investing, because that's where you make your profits.

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I don't know, well, I guess there would be a few. There would perhaps be a few people

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People around who are very well fixed, inordinately wealthy, who have done it only on their wage.

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But I would say there would be very few. In fact, the people who make fabulous wages such

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as sports, athletic people who are in the major sports and get big pay, and movie stars

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and people of this sort who draw down fabulous wages when they work. I can tell you that

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the woods are full of the story of the rags to riches to rags in their own lifetimes.

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Many people who have made hundreds of thousands of dollars for a few years while they were

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at their prime end up broke because they haven't learned how to invest. And other people who

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who haven't had any opportunity like that at all, and never would have, never be in

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a position where they can make $1,000 or $2,000 a week or something like that. That type of

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wage at the present time is probably limited to a few people because of especially rare

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skills that they have. But it doesn't matter because the person who is making a relatively

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few dollars per week, but we'll get into the habit of thinking correctly in this area,

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and we'll think in terms of making investments of plowing some of that back in to balance

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the ecology and the economy, you see, then that investment will tend to support him and

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to make him wealthy.

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So far as I know, all of the major fortunes in the world are based on investment, not

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on salary. I don't know of anybody. I do know of some people that are making fabulous

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salaries. But they end up, as I say, not being wealthy. Sometimes they end up as paupers

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unless they have learned not only thrift, which is only a part of the story. It is the

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investment, the plowing something back at the beginning of this cycle, right at the

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Now, I'd like to show you something else while we've got this little circle in front of us.

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Again, there is no G in this diagram. There isn't any part in the whole process of making things and getting these things into the hands of customers that requires government.

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Government does not have a part to play here.

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However, government does come in, through processes of taxation, with the ultimate idea

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that what it's there for is to protect everybody so that the flow of goods and services can

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be unimpaired, and we would maximize the flow that way.

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Whether that works out, in fact or not, is going to be the subject of a later lecture.

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But at least that is the justification for the emergence of the state and its intrusion

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at various points.

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The argument given is that this is necessary in order that these exchanges and these investments

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and so on will occur without interruption, without intervention.

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So the curious thing is that now the government intervenes in order to prevent intervention

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from occurring, and so that theft will not take place or other actions of molestation,

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the government now moves in and extracts funds from the flow of money out of this cycle.

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Now I showed you that the money comes into the cycle at the west side, flows south and

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and then East and then ultimately North.

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Now what happens when taxation occurs would be the same type of action that you would

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get if you had, say, a pipe with water flowing through it and then you put a branch from

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that pipe.

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Say you had a three-inch pipe with a full head of water and you put a one-inch pipe

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as a branch on it, below the place where that joint occurred there would be less water

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are in the main pipe, right? Because you're draining some of it off. Now the same thing

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happens in the economy. When the government inserts its tax funnel, it drains money out

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of the economy and so there would be less in the economy below the joint where the draining

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occurs. That's the way it works. Now the major drain today occurs through an income

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Tax, which is paid at the point of production.

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And the interesting thing is, that doesn't hurt producers.

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It just means that there's less money in the channel to reach the investor.

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Because that's where the drain comes out, so it injures the next fellow down the line.

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If we're going to have a viable, productive, dynamic economy, we're going to have to see

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See to it that these drains don't completely destroy the operation so that we do have a

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viable market that will supply more goods and services for more people at less money.

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Thanks very much.
